Sustainable hospitality
and excellence.

A dining group built on the Korean table tradition, where abundance is unspoken, care is constant, and every guest leaves with more than they expected.

Who we are

A table set with twelve dishes says what words cannot.

In Korean tradition, a meal's honor is measured in banchan, the small dishes that arrive before you've even ordered. More dishes, more care. The royal table held twelve.

We named our group after that idea. Every brand we build, every guest we serve, every team member we welcome is one more dish set on the table.

12Dishes of intent
3Concepts & growing
1Standard: care
Heron illustration from the Banchan logo 반찬 밥상
Min Park, Founder of Banchan Hospitality Group

Founder · Managing Partner

Min Park

Min began his career in leveraged finance at JPMorgan, working on some of the largest technology M&A transactions, a decade of deals, discipline, and numbers.

Formerly CFO and COO of Omakase Restaurant Group, he is now an owner, investor, and board member of Itria Restaurant Group and Rooster & Rice, with extensive experience starting and operating fine-dining restaurants across the Bay Area, including Yeobo, Darling in Menlo Park and Ajae, a Korean comfort restaurant opening in Oakland in late 2026.

Banchan Hospitality Group brings those two lives together: the precision of a finance background and the warmth of the Korean table, gathered always around one setting.

Connect on LinkedIn ↗

In the press

The table, in their words.

What we do

Two houses, one standard of care.

Division 01 · Finance

Gather Finances

Back-of-house financial clarity for restaurants and hospitality businesses, the books handled with the same precision as the menu.

  • 01
    Full Bookkeeping

    Complete care of your day-to-day financial records, categorizing transactions, maintaining ledgers, and managing accounts payable and receivable. Your books stay clean, current, and audit-ready, so your team can focus on service.

  • 02
    Account Reconciliation

    Bank accounts, credit cards, and POS reports matched against your books every month. Discrepancies are identified, investigated, and resolved before they ever cost you, delivered with clear reports you can actually read.

  • 03
    Payroll Services

    End-to-end payroll for hourly teams, tipped staff, and multi-location operations. Wage calculations, withholdings, and tax filings handled accurately and on time, every pay period, with full compliance built in.

Division 02 · Creative

Plated Catalyst

Creative and marketing momentum for hospitality brands ready to be seen, identity, content, and campaigns that fill tables.

  • 01
    Social Media Marketing

    Content strategy, creation, and community management across Instagram, TikTok, and beyond. We build a consistent voice and a feed that looks as good as the food, turning followers into regulars.

  • 02
    Logo Design

    Identities and wordmarks crafted with the same care as a signature dish. From first sketches to final brand guidelines, we give your concept a mark worth remembering, and a system for using it well.

  • 03
    Marketing Campaigns

    Launches, seasonal promotions, and full-funnel campaigns built around your calendar. Concept, creative, and execution designed to fill tables, lift covers, and build buzz that lasts beyond opening week.

Portfolio

Restaurants we
set the table for.

Each concept has its own kitchen and its own voice, all share the same conviction that generosity is a discipline.

Future Openings

The next dish is already on the pass. More concepts are in development; details to be announced.

TBD · Coming Soon

Corporate Partners

The company we keep.

We're proud to build alongside partners who share our standards, in the dining room, and behind it.

환대
"
We don't serve food.
We set a table where everyone eats well.
Banchan Hospitality Group · 환대, the Korean art of welcome

How we work

Three dishes that never leave our table.

No. 01

Generosity first

Refill before being asked. Over-deliver on the small things: the kimchi, the greeting, the follow-up. Scale never outranks care.

아낌없이 · without holding back
No. 02

Rooted, not frozen

We honor recipes passed down through generations, then let our chefs interpret them for the city and season in front of them.

전통 속의 현대 · modernity within tradition
No. 03

People are the main dish

Guests, partners, and our team. A hospitality group is only ever as warm as the people standing at its doors.

정 · the warmth between people

Get in touch

Set a place
for us at your table.

Partnerships, press, catering inquiries, or a career in hospitality, we would love to hear from you.

Emailmin@banchanhg.com
CareersSee the contact page
Follow@banchanhg

The table is set, come say hello.

Our contact form covers everything from Gather Finances and Plated Catalyst inquiries to partnerships and careers.

Open the contact form

Messages go straight to min@banchanhg.com